The design pride of Belgium represented in the cosmopolitan city, Hong Kong.

August 26, 2015, my first steps in Hong Kong as an exchange student. I wanted to explore, look  for other cultures and new, maybe even better places. I went looking for personal enrichment. And enrichment I received, in a different way than I expected though. I lived there for four months, I adapted to the city, but something was missing.

I was subjected to many choices in this big city where different cultures are more dominant than its own culture. However, between all these cultures, I could not find my own.  My home country went missing in the crowded streets. This gave me the idea to design a showroom in Hong Kong, where nothing else than Belgian designer pride, such as art, design and fashion will be presented and introduced. For me and my concept, it is important to design with characteristics of Belgian design. Additionally I also want it to be set in the host city, by showing my respect for the existing building and by making the interior as flexible as the cosmopiltan city in a way that it can change together with every new collection.

The result of my experience and research is a retail design concept in which I want to refresh and amaze by portraying Belgium with her abilities in design, this placed and designed according to my personal vision.